ORM

Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. ORM cover businesses and individuals, include comprehensive tracking of online commentary about your brand and promotion of positive content. Everyone has an online reputation. ... Online reputation management (ORM)means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet